Join genre-defying denim brand Hardeman for a sex-positive speed dating party in Manhattan. Partnering with Feeld and The Phluid Project, Hardeman will present their new collection ‘LOVE HARDER’ as a prelude to New York Fashion Week, with an interactive speed-dating performance featuring both models and audience. The presentation will then transition to afterparty with an evening of music, dating, and denim.
Play the Feeld, don't miss out.
Born in Amsterdam and enticed by Americana to Los Angeles, Hardeman is a gender-fluid brand created by Sophie Hardeman living a tale of two cities. Marrying craftsmanship and eccentricity, Hardeman both references and dismantles denim iconography. Creative Director Sophie Hardeman, a Forbes EU ‘30 Under 30’ honoree, and her namesake brand have been deconstructing all that is normal about denim since Hardeman’s inception. Hardeman is at the same time humorous and playful, elevated and magnetic – as proven by those who wear it: fashion-forward style icons such as Rihanna, Lil Nas X, Doja Cat, Noah Cyrus, and Kali Uchis.
For their Fall/Winter 2020 Collection, Hardeman continues to open up the conversation around race, gender, sex, and class. In these safe spaces, a truly inclusive and forward-thinking identity for American fashion is taking shape.
‘LOVE HARDER’ is a nostalgic throwback to adolescence, college dorms, and country cowboys. Never boring, always sexy and slightly off-center, the FW20 collection blends the unexpected and the familiar. Sophie Hardeman returns to NYFW with her ninth collection to steal national and international attention with her particular style of playful innocence.